WÜSTHOF fills the position of Vice President Sales with Martin Bieri

WÜSTHOF GmbH has appointed Martin Bieri (51) as Vice President Sales and member of the management team starting on 13th May 2019.

Martin Bieri is responsible for the company’s international sales activities. His expertise, also in the areas of Strategy and Marketing, will be integrated into the expansion of international market presence. “I see my task as strengthening and continuing to develop the long-established company WÜSTHOF. I will support and continue to expand the existing approach of positioning the brand”, states Bieri.

Martin Bieri is a highly experienced market expert in industry and trade. The qualified Industrial Business Management Assistant studied Marketing Communication in Düsseldorf and subsequently Business Economics in Berlin and Munich. This was followed by MBA studies completed at Steinbeis University Berlin in cooperation with New York University and Bocconi University Milan. He was Senior Head of Department Product Management Non-Food Europe at Plus WHG mbH/Tengelmann Group and Vice President New Business at Media-Saturn-Holding GmbH – a company of the Metro Group. Most recently he was Senior Vice President, Group Head of Brands & Licensing of the tcc group.

As a Solingen native, Martin Bieri feels especially connected to the WÜSTHOF brand.