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WÜSTHOF KNIFE BLOCKS
SAFE KNIFE STORAGE FOR PREMIUM BLADE PROTECTION

White is timeless, working well across all seasons, making these WÜSTHOF knife blocks clean and elegant with a stylish combination of contrasting inserts: the perfect fit for all kitchens.

Jamaliya Cobine
Key Executive to Lead Global E-Commerce and Digital Strategy

WÜSTHOF is pleased to announce Jamaliya Cobine’s appointment to lead the company’s global digital expansion. She will be based out of the company’s Norwalk, Connecticut, office and report to WÜSTHOF’s global CEO, Jan-Patrick Schmitz.

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WÜSTHOF PERFORMER
OUTSTANDING COOK‘S KNIVES TO ENHANCE YOUR PERFECT CULINARY MOMENT

Welcome to the world of multi-talented performers: a world characterised by strong identity,  aspiration and top performance, where individuality and self-fulfilment are instinctive goals. In this world of multiple spheres, achievement and dedication are key, with a constant striving for progress and improvement while also enjoying hard-earned rewards. 

Tom Fowler
Key Executive to Drive Brand and Market Expansion

WÜSTHOF is pleased to announce the hire of Tom Fowler to lead the company’s Americas business unit. He will be based out of the company’s Norwalk, CT office and will report to WÜSTHOF’s global CEO, Jan-Patrick Schmitz.

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Jan-Patrick Schmitz
The new CEO of the WÜSTHOF group

WÜSTHOF fills the position of Chief Executive Officer and  Chairman of the WÜSTHOF Group Management Board. 

Viola Wüsthof and Harald Wüsthof announce the appointment of Jan-Patrick Schmitz as the  CEO of the WÜSTHOF group in a personal letter to their employees.

WÜSTHOF CLASSIC WITH WHITE HANDLES
BRIGHT GIFT IDEA FOR REAL DESIGN PURISTS

An elegant dream in white - with this puristic romance in mind, we love Christmas, sit back and enjoy the precious time with friends and family. So we relax together and make each other happy with lovingly selected gifts.

The premium knife manufacturer from Solingen, Germany, has added a snow-white novelty to its product range in time for the upcoming gift season: WÜSTHOF Classic knives with a white handle.

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WÜSTHOF in the media
WÜSTHOF has had a makeover!

Along with our clear-cut premium positioning and international growth strategy, our digital transformation unifies our change management process. Werben&Verkaufen, Germany's leading magazine for marketing, advertising and media, analyses in detail what modernity and sustainability in this context mean to us at WÜSTHOF, premium knife manufacturer based in Solingen.

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CREATE COLLECTION
CREATIVE STARTER KNIVES FOR INVENTIVE CHEFS

WÜSTHOF is launching a modern, colourful range of starter knives (made in Solingen) and is presenting them where it makes the most sense – as impulse-buy items in the food retail sector alongside fresh produce (fruit and vegetables)

Perfect for imaginative dishes and colourful chopping ideas: the new WÜSTHOF Create Collection allows chefs and foodies to inventively show off all the wonderful facets of fresh food and turn everyday ingredients into extraordinary creations – especially for family and friends.

PACKAGING RELAUNCH
New design – cutting edge packaging!

Knives and packaging as exceptionally attractive as ours mean that you can enjoy a feast for your eyes every time you prepare and plate food! From July 2020, everyone who treats themselves to a new WÜSTHOF Cook’s Knife will benefit from a little added bonus: our newly designed, eye-catching logo – an unmistakable seal of quality – is now on every blade.

And that's not all - our new packaging will spark anticipation for your next WÜSTHOF moment even while you’re shopping! We’ll be using our new high-quality, transparent packaging and elegant slipcase boxes to present our knives from now on. Read more in our press release (attached).

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LOGO RELAUNCH
The New WÜSTHOF Design – Now on all Knives and Packaging

WÜSTHOF is upgrading its packaging concept to create more transparency in the warehouse and at the point of sale. At the beginning of July 2020 we will have successfully completed the refreshing process of changing our logo and will now produce all knives with the newly designed logo on the blade. At the same time we are using the opportunity to change the entire packaging concept.

With a new, high-quality and sophisticated packaging system, we are supporting retailers with their greatest strengths – customer consultation and the physical buying experience of selecting the ideal handle, suitable weight or the right balance.

B2B Academy
WÜSTHOF’S retailer assistance

The Lockdown came quickly and in a servereigenen Form. The current gradual easing of the restrictions is still unfamiliar to us and complicated.

All over the world, people are currently asking themselves what’s the best and the right thing to do as we head toward the normality we are hoping for. The return to what we were once used to can clearly only occur gradually. By acting in a target-oriented and foresighted way now, a company can get itself on the right track.  

WÜSTHOF is building a bridge to the customers with a new digital format. 

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Petra Schönfeld

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Petra Schönfeld
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